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- Title:
Does Empowering Consumers Backfire in the Context of Technology Brands like Nokia
- Document type:
- Konferenzbeitrag
- Author(s):
- Meißner, M., M. Haurand, C. Stummer
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 44th European Marketing Academy (EMAC) Conference
- Congress (additional information):
- Lueven (The Netherlands)
- Year:
- 2015
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Nein
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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