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- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Meißner, M., M. Haurand, C. Stummer
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- Does Empowering Consumers Backfire in the Context of Technology Brands like Nokia
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 44th European Marketing Academy (EMAC) Conference
- Kongress / Zusatzinformationen:
- Lueven (The Netherlands)
- Jahr:
- 2015
- Monat:
- May
- Key publication:
- Nein
- Peer reviewed:
- Nein
- commissioned:
- not commissioned
- Interdisziplinarität:
- Nein
- Leitbild:
- ;
- Technology:
- Nein
- Ethics und Sustainability:
- Nein
BibTeX