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- Title:
How Can Celebrities Become Popular on Social Media? The Importance of Self-disclosure and Endorsement
- Document type:
- Konferenzbeitrag
- Author(s):
- Klostermann, J., A. Max, M. Meißner, R. Decker
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 50th European Marketing Academy Conference
- Congress (additional information):
- Madrid
- Year:
- 2021
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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