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- Title:
What is Beautiful is Trustworthy: The Deceptive Role of Attractiveness in Influencer Marketing
- Document type:
- Konferenzbeitrag
- Author(s):
- Volkmer, S.A., & Meißner, M.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 29th Annual Conference of the Society for Risk Analysis Europe
- Congress (additional information):
- -
- Year:
- 2021
- Month:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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