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- Titel:
What is Beautiful is Trustworthy: The Deceptive Role of Attractiveness in Influencer Marketing
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Volkmer, S.A., & Meißner, M.
- Nicht-TUM Koautoren:
- nein
- Kooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 29th Annual Conference of the Society for Risk Analysis Europe
- Kongress / Zusatzinformationen:
- -
- Jahr:
- 2021
- Monat:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- commissioned:
- not commissioned
- Interdisziplinarität:
- Nein
- Leitbild:
- ;
- Technology:
- Nein
- Ethics und Sustainability:
- Nein
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