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- Title:
A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Steiner, Michael; Meißner, Martin
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing ZFP
- Journal listet in FT50 ranking:
- nein
- Year:
- 2018
- Journal volume:
- 40
- Journal issue:
- 2
- Pages contribution:
- 3-25
- Fulltext / DOI:
- doi:10.15358/0344-1369-2018-2-3
- Publisher:
- Verlag C.H.Beck oHG
- E-ISSN:
- 0344-1369
- Date of publication:
- 01.01.2018
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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