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- Title:
The Benefits of Computer-Based Brand Concept Mapping
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Meissner, Martin; Kottemann, Pascal; Decker, Reinhold; Scholz, Sören W.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Keywords:
- Brand Association Networks; Brand Concept Maps; Consumer Mapping Techniques; Computer-based Mapping; Poster-board Mapping
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Schmalenbach Business Review
- Journal listet in FT50 ranking:
- nein
- Year:
- 2015
- Journal volume:
- 67
- Journal issue:
- 4
- Pages contribution:
- 430-453
- Fulltext / DOI:
- doi:10.1007/bf03396928
- Publisher:
- Springer Science and Business Media LLC
- E-ISSN:
- 1439-29172194-072X
- Date of publication:
- 01.10.2015
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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