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- Title:
WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- MEIßNER, MARTIN; HAURAND, MICHELLE D.; STUMMER, CHRISTIAN
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Keywords:
- Labelling innovations; empowerment-to-select; empowerment-to-create; well-established brands; technology brands
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- International Journal of Innovation Management
- Journal listet in FT50 ranking:
- nein
- Year:
- 2017
- Journal volume:
- 21
- Journal issue:
- 06
- Pages contribution:
- -
- Fulltext / DOI:
- doi:10.1142/s1363919617500487
- Publisher:
- World Scientific Pub Co Pte Lt
- E-ISSN:
- 1363-91961757-5877
- Date of publication:
- 27.07.2017
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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