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- Title:
A mechanism for aggregating association network data: An application to brand concept maps
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Böger, Daniel; Kottemann, Pascal; Meißner, Martin; Decker, Reinhold
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Keywords:
- Aggregation mechanism; Association network; Brand concept maps; Brand equity; Brand image
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Business Research
- Journal listet in FT50 ranking:
- nein
- Year:
- 2017
- Journal volume:
- 79
- Pages contribution:
- 90-106
- Fulltext / DOI:
- doi:10.1016/j.jbusres.2017.05.025
- Publisher:
- Elsevier BV
- E-ISSN:
- 0148-2963
- Date of publication:
- 01.10.2017
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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