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- Title:
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Mormann, Milica; Griffiths, Tom; Janiszewski, Chris; Russo, J. Edward; Aribarg, Anocha; Ashby, Nathaniel J. S.; Bagchi, Rajesh; Bhatia, Sudeep; Kovacheva, Aleksandra; Meissner, Martin; Mrkva, Kellen J.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Keywords:
- Attention; Choice; Consumer; Decision-making; Evidence accumulation models; Process tracing
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing Letters
- Journal listet in FT50 ranking:
- nein
- Year:
- 2020
- Journal volume:
- 31
- Journal issue:
- 4
- Pages contribution:
- 381-392
- Fulltext / DOI:
- doi:10.1007/s11002-020-09520-0
- Publisher:
- Springer Science and Business Media LLC
- E-ISSN:
- 0923-06451573-059X
- Date of publication:
- 06.06.2020
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
BibTeX