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- Title:
How virtual reality affects consumer choice
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; Dietrich, Holger; Pfeiffer, Thies
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Keywords:
- Virtual reality; Variety-seeking; Price-sensitivity; Satisfaction; Conjoint analysis
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Business Research
- Journal listet in FT50 ranking:
- nein
- Year:
- 2020
- Journal volume:
- 117
- Pages contribution:
- 219-231
- Fulltext / DOI:
- doi:10.1016/j.jbusres.2020.06.004
- Publisher:
- Elsevier BV
- E-ISSN:
- 0148-2963
- Date of publication:
- 01.09.2020
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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