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- Title:
Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Scholz, Sören W.; Meissner, Martin; Decker, Reinhold
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Keywords:
- conjoint analysis; self-explicated method; analytic hierarchy process; complex products; preference measurement
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Marketing Research
- Journal listet in FT50 ranking:
- Journal of Marketing Research
- Year:
- 2010
- Journal volume:
- 47
- Journal issue:
- 4
- Pages contribution:
- 685-698
- Fulltext / DOI:
- doi:10.1509/jmkr.47.4.685
- Publisher:
- SAGE Publications
- E-ISSN:
- 0022-24371547-7193
- Date of publication:
- 01.08.2010
- Judgement review:
- 0
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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