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- Title:
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; Oppewal, Harmen
- Non-TUM Co-author(s):
- ja
- Cooperation:
- -
- Keywords:
- Eye tracking; Visual attention; Virtual reality; Augmented reality; Assistance system; Shopper behavior
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Business Research
- Journal listet in FT50 ranking:
- nein
- Year:
- 2019
- Journal volume:
- 100
- Pages contribution:
- 445-458
- Fulltext / DOI:
- doi:10.1016/j.jbusres.2017.09.028
- Publisher:
- Elsevier BV
- E-ISSN:
- 0148-2963
- Date of publication:
- 01.07.2019
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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