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Meißner, Martin;Scholz, Sören W.;Wagner, Ralf
Marketing Research Using Multimedia Technologies
Encyclopedia of Multimedia Technology and Networking, Second Edition
IGI Global
2009

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Wagner, R., M. Meißner
Encyclopedia of Multimedia Technology and Networking, Second Edition
IGI Global
2009
978- 985

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Pfeiffer, J., T. Pfeiffer, M. Meißner
Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions
Reshaping Society through Analytics, Collaboration, and Decision Support
Springer
2015

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Meißner, M., M. Haurand, C. Stummer
With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands
367-394
Managing Innovation: Understanding and Motivating Crowds
World Scientific
2017

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Scholz, Sören W.;Meißner, Martin;Wagner, Ralf
Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis
Operations Research Proceedings
Springer Berlin Heidelberg
2005

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Decker, Reinhold;Meißner, Martin;Scholz, Sören W.
Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices
Operations Research Proceedings
Springer Berlin Heidelberg
2007

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Meißner, Martin;Scholz, Sören W.;Decker, Reinhold
AHP versus ACA – An Empirical Comparison
Data Analysis, Machine Learning and Applications
Springer Berlin Heidelberg
2008

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Meißner, M., R. Decker
An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences
10th International Symposium on the Analytic Hierarchy/Network Process
Pittsburgh, USA
2009

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Meißner, M., R. Decker, S. W. Scholz
Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis
Sawtooth Software Conference
Newport Beach, California
2010

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Meißner, M., P. Kottemann, R. Decker
Measuring Brand Concept Maps in Computer-Aided Interviews
Australian and New Zealand Marketing Academy Conference 2012
Adelaide, Australia
2012