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Title:

Measuring Brand Concept Maps in Computer-Aided Interviews

Document type:
Konferenzbeitrag
Author(s):
Meißner, M., P. Kottemann, R. Decker
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Australian and New Zealand Marketing Academy Conference 2012
Congress (additional information):
Adelaide, Australia
Year:
2012
Month:
Dec
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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