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Title:
Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions
Document type:
Buchbeitrag
Author(s):
Pfeiffer, J., T. Pfeiffer, M. Meißner
Non-TUM Co-author(s):
ja
Cooperation:
national
Book title:
Reshaping Society through Analytics, Collaboration, and Decision Support
Intellectual Contribution:
Discipline-based Research
Publisher:
Springer
Year:
2015
Key publication:
Nein
Peer reviewed:
ja
Commissioned:
not commissioned
Category:
research
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
BibTeX
Occurrences:
mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Marketing, Strategy and Leadership
Lehrstuhl für Digital Marketing (Prof. Meißner) (TUM Campus Heilbronn)