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Title:
An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences
Document type:
Konferenzbeitrag
Author(s):
Meißner, M., R. Decker
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
10th International Symposium on the Analytic Hierarchy/Network Process
Congress (additional information):
Pittsburgh, USA
Year:
2009
Month:
Jul
WWW:
isahp.org
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
BibTeX
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mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Marketing, Strategy and Leadership
Lehrstuhl für Digital Marketing (Prof. Meißner) (TUM Campus Heilbronn)