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Title:
Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis
Document type:
Konferenzbeitrag
Author(s):
Meißner, M., R. Decker, S. W. Scholz
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Sawtooth Software Conference
Congress (additional information):
Newport Beach, California
Year:
2010
Month:
Oct
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
BibTeX
Occurrences:
mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Marketing, Strategy and Leadership
Lehrstuhl für Digital Marketing (Prof. Meißner) (TUM Campus Heilbronn)