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Titel:

Opportunities and Challenges of Use-oriented Business Models in Industrial Settings

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Baecker, Julius; Wollmann, Markus; and Weking, Jörg
Nicht-TUM Koautoren:
nein
Kooperation:
national
Abstract:
For traditional manufacturers, servitization and digitization are opening new business opportunities. Shifting from traditional business models of discrete sales to usage-oriented business models through product–service systems is a promising way to gain a competitive advantage. Based on a series of expert interviews, this study examines the opportunities and challenges of use-oriented business models in industrial settings. Opportunities include reaching specific customer segments more effectiv...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
27th Americas Conference on Information Systems
Kongress / Zusatzinformationen:
Montreal, Canada
Jahr:
2021
Monat:
Aug
Key publication:
Nein
Peer reviewed:
Nein
commissioned:
not commissioned
Interdisziplinarität:
Nein
Leitbild:
;
Technology:
Nein
Ethics und Sustainability:
Nein
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