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Title:

Differentiated Customer Needs' Analysis for User Experience

Document type:
Konferenzbeitrag
Author(s):
Schmidt, Danilo Marcello; Urquidi Guerrero, Josu; Michailidou, Ioanna; Lindemann, Udo
Abstract:
The identification of attributes attractive for users is essential for creating a positive user experience with a product. For this, Kano’s method classifies customer needs into different categories. Besides the attractiveness, the attribute’s importance for the customer might be also relevant for User Experience. Thus, we combine Kano’s method and the conjoint analysis for the identification of attributes, which are attractive and important for the user. Using this methodology, we are able to s...     »
Keywords:
User experience, human factors, Kano, conjoint analysis, product attributes, customer preferences
Editor:
Ahmed, Pervaiz K.; Jiao, Roger; Teh, Pei-Lee; Xie, Min
Book / Congress title:
IEEE - International Conference on Industrial Engineering and Engineering Management
Date of congress:
09.12-12.12.2014
Publisher:
Institute of Electrical and Electronics Engineers
Publisher address:
New York, USA
Year:
2014
Quarter:
4. Quartal
Year / month:
2014-12
Month:
Dec
E-ISBN:
978-1-4799-6409-3
Notes:
Entwicklungs- und Konstruktionsmethodik
Semester:
WS 14-15
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