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Title:

Product-Service Systems for Influencing Customer Barriers and Customer Acceptance

Document type:
Konferenzbeitrag
Author(s):
Schmidt, Danilo Marcello; Bauer, Paul; Mörtl, Markus
Pages contribution:
213-217
Abstract:
Product-Service System (PSS) is an approach, which is beneficial for several stakeholders, like society, provider and customer. In most literature, PSS is described from the perspective of providers and how companies can use PSS to gain benefits. However, we claim that product designers can use PSS to increase the customer acceptance by reducing or eliminating the influence of barriers of customer acceptance. In this, paper, we did a literature research to identify barriers of customer acceptanc...     »
Keywords:
Customer Acceptance, Product Design, Product-Service Systems
Editor:
Eunjin Hwang
Book / Congress title:
International Conference on Business Marketing and Management
Date of congress:
08.11-10.11.2014
Publisher:
IACSIT Press
Publisher address:
Singapore
Year:
2014
Quarter:
4. Quartal
Year / month:
2014-11
Month:
Nov
Bookseries ISSN:
2301-3567
Notes:
Entwicklungs- und Konstruktionsmethodik
Semester:
WS 14-15
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