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Title:

Accelerating customer integration into innovation processes using Pico Jobs

Document type:
Zeitschriftenaufsatz
Author(s):
Fähling, Jens; Blohm, Ivo; Leimeister, Jan Marco; Krcmar, Helmut; Fischer, Jan
Non-TUM Co-author(s):
ja
Cooperation:
national
Abstract:
Crowdsourcing marketplaces emerged in the internet and enable the integration of customers in various tasks along the innovation process. Marketplaces such as Amazon?s Mechanical Turk install a member base for third parties, where they can offer small, highly structured paid tasks which can hardly be solved automatically with ICT which we call Pico Jobs. In this paper a new method for systematically utilizing the creative potential of the users of these marketplaces for new product development i...     »
Intellectual Contribution:
Discipline-based Research
Journal title:
International Journal of Technology Marketing
Year:
2011
Journal volume:
6
Pages contribution:
S. 130-147
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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