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Title:

Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

Document type:
Konferenzbeitrag
Author(s):
Uhrich, Sebastian and Joerg Koenigstorfer
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
North American Society for Sport Management Conference
Congress (additional information):
Ottawa
Year:
2015
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
Communication, Information
Ethics and Sustainability:
Ja
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