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Title:

A FUZZY FRONT-END PRODUCT DEVELOPMENT FRAMEWORK FOR START-UPS

Document type:
Konferenzbeitrag
Author(s):
Martins Pacheco, Nuno Miguel; Vazhapilli Sureshbabu, Anand; Nürnberger, Masaru Charles; Durán Noy, Laura Isabel; Zimmermann, Markus
Abstract:
Start-ups tend to form with a central idea that differentiates them from their competitors in the market. It is crucial for them to efficiently transform the idea into a marketable product. Prototyping helps to iteratively achieve a minimum viable product and plays a crucial role by enabling teams to test their ideas with limited resources early on. However, the prototyping process may have wrong focus leading to a suboptimal allocation of resources. Previously, we proposed role-based prototypin...     »
Book / Congress title:
Proceedings of the Design Society: Design in Motion
Date of congress:
16.08 - 20.08.2021
Publisher:
Cambridge University Press
Date of publication:
27.07.2021
Year:
2021
Quarter:
3. Quartal
Covered by:
Scopus
Language:
en
Fulltext / DOI:
doi:10.1017/pds.2021.12
Notes:
Innovation & Kreativität
Semester:
SS 21
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