Login
- Title:
Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Koenigstorfer, Joerg; Uhrich, Sebastian
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Psychology & Marketing
- Journal listet in FT50 ranking:
- nein
- Year:
- 2017
- Journal volume:
- 34
- Journal issue:
- 6
- Pages contribution:
- 631-647
- Fulltext / DOI:
- doi:10.1002/mar.21011
- Publisher:
- Wiley-Blackwell
- E-ISSN:
- 0742-6046
- Date of publication:
- 04.05.2017
- Semester:
- WS 16-17
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisciplinarity:
- Nein
- Mission statement:
- Health, Nutrition
- Ethics and Sustainability:
- Nein
BibTeX