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- Title:
"...but the name will never be forgotten" - Eine Bestandsaufnahme der Psychologie des Markennamens
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Spörrle, M.; Tumasjan, A.; Becker, F.; Moser, K.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Wirtschaftspsychologie
- Year:
- 2008
- Journal volume:
- 10
- Journal issue:
- 4
- Pages contribution:
- 5-14
- WWW:
- http://www.psychologie-aktuell.com/index.php?id=184&tx_ttnews[tt_news]=795&tx_ttnews[backPid]=185&cHash=f2b3d3282e#marker1
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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