The article discusses the development of a model of how displays of entrepreneurial passion trigger the affective commitment of new venture employees. The existence of different kinds of entrepreneurial passion and how employees' perception of these types may influence their commitment are considered. The authors argue that employees' perception of similarity between their own and the entrepreneurs' goals can enhance the effects of entrepreneurs' passionate displays. Similarities of financial and non-financial goals are also considered in relation to how individuals differ in their intrinsic and extrinsic motivation.
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