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Document type:
Zeitschriftenaufsatz
Author(s):
Belz, F.M.
Non-TUM Co-author(s):
nein
Cooperation:
-
Title:
Nachhaltigkeits-Marketing: Kundenmehrwert durch Motivallianzen
Intellectual Contribution:
Contribution to Practice
Journal title:
Umwelt Focus
Year:
2004
Journal volume:
2
Pages contribution:
16-19
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Nein
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
BibTeX
Occurrences:
mediaTUM Gesamtbestand
Einrichtungen
Schools
TUM School of Management
Departments
Innovation and Entrepreneurship
Professur für Unternehmerische Nachhaltigkeit - Brau- und Lebensmittelindustrie (Prof. Belz)
Non-Refereed Journal Articels