Sustainability Marketing. An Innovative Conception of Marketing
Marketing Review St. Gallen
2010
27
5
8-15
Partner Selection for Inclusive Business Models: The Case of Casa Melhor
Greener Management International
2010
56
Marketing Strategies in the Age of Sustainable Development: Evidence from the Food Industry
Business Strategy and the Environment
2010
19
7
401-416
Netnography as a Method of Lead User Identification
Creativity and Innovation Management
2010
19
3
304-313
The Greeing Dutchman: Philips' Process of Green Flagging to Drive Sustainable Innovations
Business Strategy and the Environment
2010
20
6
Stakeholder Dialogues for Sustaining Cultural Change
International Studies of Management and Organization
2010
40
3
61-77
The Role of Open Innovation in Strengthening Corporate Responsibility
International Journal of Sustainable Economy
2010
3
3
361-379
Online-Ideenwettbewerbe: Neue Perspektiven für die Produktentwicklung
Brauwelt
2009
149
36
1041-1044
Innovation durch Ideenwettbewerbe: Konsumenten involvieren - Ideen generieren - Trends identifizieren
Deutsche Molkerei Zeitung
2009
130
13
20-23