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Title:

Opportunities and Challenges of Use-oriented Business Models in Industrial Settings

Document type:
Konferenzbeitrag
Author(s):
Baecker, Julius; Wollmann, Markus; and Weking, Jörg
Non-TUM Co-author(s):
nein
Cooperation:
national
Abstract:
For traditional manufacturers, servitization and digitization are opening new business opportunities. Shifting from traditional business models of discrete sales to usage-oriented business models through product–service systems is a promising way to gain a competitive advantage. Based on a series of expert interviews, this study examines the opportunities and challenges of use-oriented business models in industrial settings. Opportunities include reaching specific customer segments more effectiv...     »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
27th Americas Conference on Information Systems
Congress (additional information):
Montreal, Canada
Year:
2021
Month:
Aug
Key publication:
Nein
Peer reviewed:
Nein
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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