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Title:

Leveraging consumer insights at the front end of innovation: The role of identities and communities

Document type:
Konferenzbeitrag
Author(s):
Tryba, Anne; Kachhawaha Khushpreet
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
accepted for presentation at 30th IPDMC: Innovation and Product Development Management Conference
Congress (additional information):
Lecco, Como Lake, Italy
Year:
2023
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Ja
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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