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Title:

The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility

Document type:
Zeitschriftenaufsatz
Author(s):
Benninger, Nadine; Roosen, Jutta
Non-TUM Co-author(s):
nein
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Psychology & Marketing
Journal listet in FT50 ranking:
nein
Year:
2024
Fulltext / DOI:
doi:10.1002/mar.22064
Publisher:
Wiley
E-ISSN:
0742-60461520-6793
Date of publication:
23.06.2024
Judgement review:
None
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
SDG:
;
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