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Document type:
Konferenzbeitrag 
Author(s):
Böttcher, Timo; Li, Wenxuan; Hermes, Sebastian; Weking, Jörg; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Escape from Dying Retail by Combining Bricks and Clicks: A Taxonomy of Digital Business Models in Retail 
Abstract:
The retail industry has been at the forefront of digital transformation since the emergence of the Internet and the rise of e-commerce. In recent years, and now accelerated by COVID- 19-induced lockdowns, e-commerce and m-commerce have gained considerable market share, putting brick-and-mortar retailers at risk of replacement. However, augmenting the sensory experience available in physical stores with digital technology provides vast opportunities for business models that can compete with onlin...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Twenty-Fifth Pacific Asia Conference on Information Systems 
Congress (additional information):
Dubai, UAE 
Year:
2021 
Month:
Jul 
Key publication:
Ja 
Peer reviewed:
Ja 
Commissioned:
commissioned by government agency 
Technology:
Nein 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein