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Titel:

Explaining the Impfact of Cloud Assurance Seals on Customers’ Perceived Privacy

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Lang, Michael; Wiesche, Manuel; Krcmar, Helmut
Nicht-TUM Koautoren:
nein
Kooperation:
-
Abstract:
Privacy concerns inhabit professional cloud adoption. Assurance seals resulting from a third-party cer-tification are frequently used from cloud service provider to provide privacy assurance for their cus-tomers. However, empirical findings on the effectiveness of assurance seals focusing on “who” issues those, even if customers also require the information why the assurance seal is valid and reliable. To fill this gap, we build on information integration theory and investigate the impact of cer...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
Twenty-Sixth European Conference on Information Systems (ECIS 2018)
Kongress / Zusatzinformationen:
Portsmouth, UK
Jahr:
2018
Monat:
Jun
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Interdisziplinarität:
Nein
Leitbild:
;
Technology:
Nein
Ethics und Sustainability:
Nein
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