Evaluation of Open Innovation in B2B from a Company Culture Perspective

Dokumenttyp:: Zeitschriftenaufsatz
Autor(en):: Katsikis, Nikolaos; Lang, Alexander; Debreczeny, Csaba
Titel:: Evaluation of Open Innovation in B2B from a Company Culture Perspective
Abstract:: This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.
Stichworte:: Open Innovation; B2B; Decision Criteria; Innovation Culture; Company Culture
Dewey Dezimalklassifikation:: 620 Ingenieurwissenschaften
Zeitschriftentitel:: Journal of Technology Management & Innovation
Jahr:: 2016
Band / Volume:: Volume 11, Issue 3
Seitenangaben Beitrag:: 94 - 100
Reviewed:: ja
Sprache:: en
Volltext / DOI:: doi:10.4067/S0718-27242016000300011
Print-ISSN:: 0718-2724
Hinweise:: Innovation & Kreativität
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