Decision Support for the Selection of Appropriate Customer Integration Methods

Co-creating innovations with external stakeholders, such as custom-ers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a no-table number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which customer integration method. Using the design science ap-proach, our research addresses this research gap by implementing a decision support system to assist practitioners in the selection of appropriate customer integration methods. We elicit requirements from literature and expert inter-views, and subsequently design, implement, and evaluate a prototype of the sys-tem. Based on identified requirements, the prototype is implemented as a web-based tool (HTML5). The DSS tool aims to acquaint practitioners with use cas-es and experiences with different customer integration methods.     «

Co-creating innovations with external stakeholders, such as custom-ers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a no-table number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which customer integration met...     »