The development of products requires considering multiple—partially contradictory—aspects (e.g. manufacture, usability, costs etc.). “Design for X” (X is replaced by the specific aspect) guidelines meet this challenge; however, there is a deficit of effective “Design for Emotion” approaches. We present a guideline with product parameters and design principles taken from engineering literature and enrich them with product impressions answering: How shall the product appear? Which emotions shall the design cause? We determine the dependencies between these elements and illustrate them in a figurative and usable way. By applying the guideline (engineering and industrial) designers can systematically vary parameters by applying adequate design principles to create a specific impression. This supports the emotional design of products caused by visual appearance.     «

The development of products requires considering multiple—partially contradictory—aspects (e.g. manufacture, usability, costs etc.). “Design for X” (X is replaced by the specific aspect) guidelines meet this challenge; however, there is a deficit of effective “Design for Emotion” approaches. We present a guideline with product parameters and design principles taken from engineering literature and enrich them with product impressions answering: How shall the product appear? Which emotions shall...     »