Innovativeness is commonly accepted as a strong competitive advantage, which even enables companies to gain new market shares One strategy towards more innovative market offers is to combine products with services. These so-called Product-Service Systems (PSS) integrate product and service components in one market offer. This paper proposes a method for assessing innovativeness of PSS concepts in terms of novelty, usefulness and market success. Further the applicability of the method is demonstrated by applying it in two case studies within a student project.
«
Innovativeness is commonly accepted as a strong competitive advantage, which even enables companies to gain new market shares One strategy towards more innovative market offers is to combine products with services. These so-called Product-Service Systems (PSS) integrate product and service components in one market offer. This paper proposes a method for assessing innovativeness of PSS concepts in terms of novelty, usefulness and market success. Further the applicability of the method is demonstr...
»