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Document type:
Zeitschriftenaufsatz
Author(s):
Uhrich, Fabian; Sandner, Uwe; Resatsch, Florian; Leimeister, Jan Marco; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Title:
RFID in Retailing and Customer Relationship Management
Abstract:
Radio Frequency Identi?cation (RFID) is a hot topic in retail supply chain management [Behrenbeck, Kupper et al. 2004]. Yet, a recent study predicts ?that the true bene?ts of RFID for retailers will be in enhanced marketing opportunities? [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more speci?c research on how RFID will in?uence business to consumer (B2C) marketing and services [Curtin, Kauffman et al. 2005]. Apparel retailing will most like...    »
Intellectual Contribution:
Discipline-based Research
Journal title:
The Communications of the Association for Information Systems
Year:
2008
Journal volume:
23
Pages contribution:
S. 219-234
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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