Exporting Services with Modular Service Architectures
Internationalizing services is a pivotal strategy for continuous business growth. The MARIS method supports services managers in systematizing their internationalization efforts by providing six intertwined method components that can be tailored to match the specific challenges of an internationalization project.
Gatermann, Inken; Fleck, Myriam
Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen