User: Guest  Login
Document type:
Buchbeitrag
Author(s):
Fähling, Jens; Blohm, Ivo; Leimeister, Jan Marco; Krcmar, Helmut; Fischer, Jan
Cooperation:
national
Title:
Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing
Pages contribution:
S. 199-214
Abstract:
The Internet enables new forms of crowdsourcing by electronic platforms. Companies can use these platforms for opening up their innovation processes and for integrating customers by small, highly structured paid tasks. We call these tasks Pico-Jobs and illustrate them as an open innovation tool for systematically utilising the creative potential of customers for activities during the innovation process. The characteristics of Pico-Jobs are elaborated by reviewing leading crowdsourcing platforms...    »
Editor:
Lundström, Jenny S.Z.E.; Wiberg, Mikael; Hrastinkski, Stefan; Edenius, Mats; Agerfalk, Pär J.
Book title:
Managing Open Innovation Technologies
Intellectual Contribution:
Discipline-based Research
Publisher:
Springer Verlag
Year:
2013
Reviewed:
nein
Format:
Text
Key publication:
Nein
Peer reviewed:
nein
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Category:
textbook
 BibTeX