On the Importance of the Unconscious and the Cognitive Economy in Design

Ehrlenspiel, K.

Author(s):: Ehrlenspiel, K.
Title:: On the Importance of the Unconscious and the Cognitive Economy in Design
Pages contribution:: 25-41
Abstract:: The following article emphasizes that unconscious processes play an enormous role in design. This will be shown for the finding of new concepts, products, ideas, as well as for the intuitive feeling on the soundness of known products. The cognitive economy resulting from limitations of our brain is a central thread and one basis for design methodology.
Editor:: Lindemann, U. (Ed.)
Book title:: Human Behaviour in Design
Publisher:: Springer
Publisher address:: Berlin
Year:: 2003
Print-ISBN:: 3-540-40632-8
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