This paper is concerned with internal communications and corresponding optimization strategies. For this purpose, an empirical study was performed on the incoming news items of an intranet-online-magazine of a corporation. The goal was to determine attention attracting factors and preferred topics of interest of the employees in order to subsequently optimize the reception of internal news items and the internal communications in general. The basis for the study was an extensive literature analysis encompassing internal communication processes, information processes and the application of the communications-scientific principles of choice-selection-research to the understanding of the mechanisms governing communications factors, headings and news placement. During this study it could be seen that above all, the communications factor „personal influence“ was advantageous for the reception of the news.     «

This paper is concerned with internal communications and corresponding optimization strategies. For this purpose, an empirical study was performed on the incoming news items of an intranet-online-magazine of a corporation. The goal was to determine attention attracting factors and preferred topics of interest of the employees in order to subsequently optimize the reception of internal news items and the internal communications in general. The basis for the study was an extensive literature analy...     »