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Title:

WHAT DOES INNOVATION STRATEGY REQUIRE FROM TECHNOLOGY MANAGEMENT? AN APPROACH FOR INTEGRATING TECHNOLOGY MANAGEMENT ACTIVITIES INTO STRATEGIC PRODUCT PLANNING

Document type:
Konferenzbeitrag
Author(s):
Reik, Alexander; Lindemann, Udo
Abstract:
Reaching competitive advantage demands the linking technology management to business strategy. This demand leads further to the alignment and integration of technology management into strategic product planning. Providing the necessary information is considered as a crucial task within this interdisciplinary exchange. Therefore, this paper analyzes technology-related information that is required by strategic product planning. It clusters the information and investigates how the different activit...     »
Keywords:
Technology management activities, strategic product planning, innovation management, strategy alignment, cluster analysis, information management
Editor:
Hosni, Yassni
Book / Congress title:
23rd INTERNATIONAL CONFERENCE FOR THE INTERNATIONAL ASSOCIATION OF MANAGEMENT OF TECHNOLOGY
Date of congress:
22.-26-05-2014
Year:
2014
Quarter:
2. Quartal
E-ISBN:
0-9815817-7-3
Reviewed:
ja
Notes:
Entwicklungsprozesse
Semester:
SS 14
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