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- Title:
Exporting Services with Modular Service Architectures
- Document type:
- Buchbeitrag
- Author(s):
- Böhmann, Tilo; Burr, Wolfgang; Herrmann, Thomas; Krcmar, Helmut; Miller, Ronald; Prilla, Michael; Reuter, Ute; Schermann, Michael; Zeugner, Sandra
- Cooperation:
- national
- Pages contribution:
- S. 329-340
- Abstract:
- Internationalizing services is a pivotal strategy for continuous business growth. The MARIS method supports services managers in systematizing their internationalization efforts by providing six intertwined method components that can be tailored to match the specific challenges of an internationalization project.
- Editor:
- Gatermann, Inken; Fleck, Myriam
- Book title:
- Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Campus
- Year:
- 2009
- Reviewed:
- nein
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Category:
- textbook
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