Towards a pattern based approach for designing virtual communities for innovations
Document type:
Konferenzbeitrag
Author(s):
Huber, Michael; Leimeister, Jan Marco; Krcmar, Helmut
Non-TUM Co-author(s):
ja
Cooperation:
national
Abstract:
In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their innovation process are a new and promising instrument. As there is actually a lack of systematic approaches for designing these communities, in this paper, we propose a pattern based two-step model, which enables non-intuitive design choices for virtual communities for innovations.
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Workshop-Proceedings der Tagung Mensch & Computer 2009