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Titel:

Escape from Dying Retail by Combining Bricks and Clicks: A Taxonomy of Digital Business Models in Retail

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Böttcher, Timo; Li, Wenxuan; Hermes, Sebastian; Weking, Jörg; Krcmar, Helmut
Nicht-TUM Koautoren:
nein
Kooperation:
-
Abstract:
The retail industry has been at the forefront of digital transformation since the emergence of the Internet and the rise of e-commerce. In recent years, and now accelerated by COVID- 19-induced lockdowns, e-commerce and m-commerce have gained considerable market share, putting brick-and-mortar retailers at risk of replacement. However, augmenting the sensory experience available in physical stores with digital technology provides vast opportunities for business models that can compete with onlin...     »
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
Twenty-Fifth Pacific Asia Conference on Information Systems
Kongress / Zusatzinformationen:
Dubai, UAE
Jahr:
2021
Monat:
Jul
Key publication:
Ja
Peer reviewed:
Ja
commissioned:
commissioned by government agency
Interdisziplinarität:
Nein
Leitbild:
;
Technology:
Nein
Ethics und Sustainability:
Nein
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