Successful platform-based service marketplaces such as Apple's App Store have revolutionized the way of IT service delivery. The ecosystem of platform-based service marketplaces is characterized by an intense dynamic that requires extensive control from their providers. By using a theory-based empirical analysis based on 252 control changes of two app stores in the smartphone industry, a dynamic control theory for platform-based service marketplaces is developed. Finally, the validity of selected findings for a platform-based service marketplace in the automotive industry is explored.
«
Successful platform-based service marketplaces such as Apple's App Store have revolutionized the way of IT service delivery. The ecosystem of platform-based service marketplaces is characterized by an intense dynamic that requires extensive control from their providers. By using a theory-based empirical analysis based on 252 control changes of two app stores in the smartphone industry, a dynamic control theory for platform-based service marketplaces is developed. Finally, the validity of selecte...
»