The impacts are characterized in the aspect of communication for the renovation of the overall development concept of the local society. The reform policy leads to the profound transformations in the Chinese society. The host of Olympic Games in Beijing is an occasion to evaluate this process. The study is carried out with the references of European experiences. On one side, the Games are seen as the direct impulse for the urban development. One the other hand, in the communication’s process, a special framework for the renovation of value systems of the organizer, the global stakeholder and the Chinese society has been erected.
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The impacts are characterized in the aspect of communication for the renovation of the overall development concept of the local society. The reform policy leads to the profound transformations in the Chinese society. The host of Olympic Games in Beijing is an occasion to evaluate this process. The study is carried out with the references of European experiences. On one side, the Games are seen as the direct impulse for the urban development. One the other hand, in the communication’s process, a...
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