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Title:

Towards the Digital Self-Renewal of Retail: The Generic Ecosystem of the Retail Industry

Document type:
Konferenzbeitrag
Author(s):
Böttcher, Timo; Rickling, Lukas; Gmelch, Kristina Weking, Jörg; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Abstract:
E-commerce, digital platforms, and digital transformation (DT) pose major challenges to offline businesses in the retail industry. To offset the benefits of the data available to online businesses, stores must digitalize their stores and rethink their value proposition to customers. In a digitalized world, this value is no longer provided by single companies-leveraging a set of companies in the retail ecosystem to jointly create value is now necessary. Therefore, this research project provides a...     »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
16. International Conference on Wirtschaftsinformatik
Congress (additional information):
Duisburg-Essen, Germany
Year:
2021
Month:
Mar
Key publication:
Ja
Peer reviewed:
Ja
Commissioned:
commissioned by government agency
Technology:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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